Alshaya Maroc SAS in Consumer Foodservice (Morocco)
Alshaya Maroc SAS is the NBO for the Starbucks brand in Morocco. Its strategy for the brand in Morocco is to expand to all major cities in order to gain direct contact with potential consumers. Moreover, unlike in other countries, Starbucks in Morocco combines the Moroccan culture of drinking coffee with the US way of preparing hot and cold drinks. In Morocco, the Starbucks brand offers an attractive and clean environment in which people can sit and chat, encouraging them to spend time with...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Foodservice market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.