Alpha Group in Toys and Games (China)
Alpha Group will continue to position itself in the pan-entertainment industry by launching licensed products. In addition, the company will also continue to launch cartoons, comics, series and movies to meet the entertainment preferences of consumers from various demographic backgrounds.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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