Alimentos Polar is the largest domestic holding in packaged food in Venezuela. Its core business is the manufacture and distribution of packaged food, soft drinks and alcoholic drinks, and laundry care and dishwashing products within home care. The player has been able to position every one of its brands through efficient operations and effective segmentation strategies. The company will continue to focus on ensuring the availability and distribution of price-regulated products, while at the sam...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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