Alibaba Group Holding Ltd in Retailing (World)
Alibaba Group Holding Ltd is the leading e-commerce company in China and also one of the fastest-growing retailers globally. Alibaba’s success is due to its early entry to the market, its ability to use data to anticipate and influence consumer trends, and to overcome initial consumer reluctance regarding online payments. The company has ambitious growth plans that it seeks to meet by 2020, and is incorporating various strategies to achieve this goal.
Euromonitor International’s Alibaba Group Holding Ltd in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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