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Alfonzo Rivas & Cía CA in Hot Drinks (Venezuela)

Alfonzo Rivas & Cía CA in Hot Drinks (Venezuela)

Alfonzo Rivas & Cía is expected to focus on increasing the promotional support for its flavoured powder drink brand, targeted at middle-income consumers, given the strong competition from lower-price options. The company will face the challenge of maintaining affordable prices and avoiding passing all cost increases onto consumers caused by rapidly changing costs and continuous devaluation of the local currency.

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Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Hot Drinks market;
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ALFONZO RIVAS & CÍA CA IN HOT DRINKS (VENEZUELA)
Euromonitor International
January 2017
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Alfonzo Rivas & Cía CA: Key Facts
Competitive Positioning
Summary 2 Alfonzo Rivas & Cía CA: Competitive Position 2016

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