Alfa-Beta Vassilopoulos SA in Retailing (Greece)

Alfa-Beta Vassilopoulos SA in Retailing (Greece)

Alfa-Beta Vassilopoulos is following closely the proposed merger of Sklavenitis J&S and Marinopoulos and it has already launched a long TV advertising campaign, which promotes discounts on over 300 basic grocery products. The strategic reaction to the consolidation of the industry is to make further discounts on its prices in order to attract customers before mergers and acquisitions of its rivals take place. At the same time, small supermarkets and convenience stores remain areas of interest fo...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
December 2016
Strategic Direction
Company Background
Digital Strategy
Summary 1 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2016

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