Alfa-Beta Vassilopoulos SA in Retailing (Greece)
Alfa-Beta Vassilopoulos is following closely the proposed merger of Sklavenitis J&S and Marinopoulos and it has already launched a long TV advertising campaign, which promotes discounts on over 300 basic grocery products. The strategic reaction to the consolidation of the industry is to make further discounts on its prices in order to attract customers before mergers and acquisitions of its rivals take place. At the same time, small supermarkets and convenience stores remain areas of interest fo...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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