Alcoholic Drinks in Vietnam

Alcoholic Drinks in Vietnam

Over the review period, beer remained the dominant category within alcoholic drinks. Consumers generally consider beer to be less harmful than other alcoholic drinks due to its lower alcohol content. In addition, the price of beer is more affordable compared with wine and spirits. As such, beer is popular amongst Vietnamese consumers with various incomes. Another advantage of beer is the fact that unlike wine and spirits players, beer companies can launch frequent advertising campaigns and telev...

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Alcoholic Drinks in Vietnam
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Beer Remains the Dominant Category
2018 Is A Difficult Year for Alcoholic Drinks
Saigon Alcohol Beer & Beverages Corp (sabeco)
Internet Retailing Gains Popularity in Beer
A Positive Performance Is Expected for Alcoholic Drinks
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Beer Encounters Various Barriers and Difficulties
Stricter Government Policies Are Expected for Beer in the Forecast Period
Beer Still Has Much Potential for Development Despite the Expected Difficulties
Competitive Landscape
Saigon Alcohol Beer & Beverages Corp (sabeco) Strengthens Its Lead
Thai Beverage Acquires Shares in Sabeco
the Competition Becomes Increasingly Intense
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2018
Category Data
Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Prospects
Headlines
Prospects
Cream-based Liqueurs Is on A Strong Declining Trend
Players in Local White Spirits Struggle To Maintain Their Sales
the Struggle To Achieve Growth in Some Categories
Competitive Landscape
Hanoi Liquor Continues To Lead Spirits
Strong Fragmentation in Spirits
International Players Mainly Focus on Pushing Sales in Bars/pubs
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2018
Category Data
Table 33 Sales of Spirits by Category: Total Volume 2013-2018
Table 34 Sales of Spirits by Category: Total Value 2013-2018
Table 35 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 36 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 42 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 43 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 44 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 45 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 46 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 47 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 48 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 49 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 50 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 51 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Wine Registers A Stable Performance
Limited Marketing and Advertising Activities From Players
Further Stable Growth Is Projected for Wine in the Forecast Period
Competitive Landscape
Thang Long Liquor Maintains Its Lead
Wine Is Fragmented, With the Presence of Many Small Brands
Rising Demand for Good-quality But Reasonably Priced Brands
Category Data
Table 54 Sales of Wine by Category: Total Volume 2013-2018
Table 55 Sales of Wine by Category: Total Value 2013-2018
Table 56 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 57 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 58 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 59 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 60 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 61 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 62 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 63 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 64 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 65 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 66 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 67 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 68 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 69 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 70 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 71 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 72 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 73 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 74 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 75 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 76 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 77 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 78 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 79 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 80 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 81 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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