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Alcoholic Drinks in Vietnam

Alcoholic Drinks in Vietnam

Beer remained the dominant category in alcoholic drinks in Vietnam in 2017. Unlike wine and spirits players, beer companies are allowed to launch frequent advertising campaigns and TV ads to maintain and increase their brand awareness. Major players with strong financial budgets typically invest in getting their products as close as possible to consumers, for example by hiring incentivised promotions girls to aggressively introduce and persuade consumers to buy their products in casual restauran...

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


ALCOHOLIC DRINKS IN VIETNAM
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Beer Dominates Alcoholic Drinks in Vietnam
Sales of Alcoholic Drinks Increase During Holidays and Gatherings
Despite Losing Share, Local Players Continue To Dominate Alcoholic Drinks
Sales Are Dependent on the Promotional Activities of Retailers and Food Sectors
the Potential for Growth of Alcoholic Drinks in Vietnam Remains Positive
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Import Tax Rate
Special Consumption Tax
Sales Tax
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 1 Key New Product Developments 2017
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Sources
Summary 2 Research Sources
Headlines
Prospects
Young Adults Drive Beer Consumption
Local Products Still Enjoy Healthy Growth Especially in Major Cities
Competitive Landscape
Sabeco Remains the Leader
Players Compete Aggressively for Share
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2017
Category Data
Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Prospects
Prospects
Headlines
Prospects
Spirits Remains A Small Category
Consumers Better Informed About Authentic Products
Competitive Landscape
Hanoi Liquor Jsc Remains the Leader
Players Face Tough Competition From Smuggled and Counterfeit Products
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2017
Category Data
Table 34 Sales of Spirits by Category: Total Volume 2012-2017
Table 35 Sales of Spirits by Category: Total Value 2012-2017
Table 36 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 43 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 44 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 45 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 46 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 47 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 48 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 49 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 50 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 51 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 52 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Wine Products Face Strong Competition From Beer
Western Culture Helps Push Sales
Competitive Landscape
Thang Long Liquor Jsc Leads Wine
Most Marketing Activities by Leading Players
Category Data
Table 55 Sales of Wine by Category: Total Volume 2012-2017
Table 56 Sales of Wine by Category: Total Value 2012-2017
Table 57 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 58 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 59 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 60 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 61 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 62 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 63 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 64 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 65 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 66 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 67 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 68 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 69 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 70 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 71 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 72 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 73 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 74 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 76 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 77 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 78 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 79 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 80 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 81 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 82 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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