Alcoholic Drinks in Ukraine

Alcoholic Drinks in Ukraine

The on-trade industry is currently experiencing a difficult financial situation due to the lockdowns and quarantine in Ukraine, and a large number of establishments face the risk of insolvency. In fact, a notable portion of on-trade establishments is expected to go bankrupt. These are projected to be smaller and less financially safe individual restaurants, bars, gastro pubs, and similar establishments.

Euromonitor International's Alcoholic Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Alcoholic Drinks in Ukraine
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Craft trend drives innovations, while various legislative changes help shape the future of alcoholic drinks
Large players mostly maintain their places, while AB InBev Efes Group takes over from Carlsberg Ukraine in beer
Recent recovery expected, based on players maintaining a decent price-quality ration and continuing to meet trends
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Beer culture on the rise, driven by dark and craft variants
Premiumisation trend driving value growth, with even economy players making an appearance in the premium segment
AB inBev Efes Group takes over from Carlsberg Ukraine after strong competition between the two leading players
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Wine preferences of Ukrainian customers reflect their social status and spending habits
Imported wine remains popular with exports decreasing, as players seek to further educate consumers about domestic products
Bayadera Group maintains top company position thanks to its successful sales strategies, as domestic producers plan how to compete with imported brands
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 61 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 62 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Vodka maintains best performance, as various legislative changes shape the environment for spirits
Rum and whisky benefit from ongoing discounts and strong brand awareness
Bayadera Group’s Natsionalna Gorilchana Kompaniya TOV maintains top place in spirits, thanks to stronghold in vodka
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2019
CATEGORY DATA
Table 65 Sales of Spirits by Category: Total Volume 2014-2019
Table 66 Sales of Spirits by Category: Total Value 2014-2019
Table 67 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 68 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 74 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 76 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 77 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 79 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 80 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 81 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 82 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 83 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Craft developments and new flavours help boost consumers awareness of cider/perry
Social media proves perfect underregulated channel through which to promote innovative ciders to target consumer audience
Carlberg Ukraine PAT maintains leadership due to ongoing innovation, strong social media and wide production and distribution capacity
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
Table 86 Sales of Cider/Perry: Total Volume 2014-2019
Table 87 Sales of Cider/Perry: Total Value 2014-2019
Table 88 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 89 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 97 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 98 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sales in RTDs driven by warm summer months and social occasions, with spirits-based variants leading the way
Players utilise social media channels to reach target young adult consumer group
Novi Produkty Group maintains top place thanks to ongoing innovations in new flavour and formats, leading the trend for other players to follow
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 101 Sales of RTDs by Category: Total Volume 2014-2019
Table 102 Sales of RTDs by Category: Total Value 2014-2019
Table 103 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 104 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 109 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 110 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 111 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 112 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 113 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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