Alcoholic Drinks in Switzerland

Alcoholic Drinks in Switzerland

On-trade sales of alcoholic drinks dropped sharply in 2020 as a range of restrictions were introduced to curb the spread of COVID-19. This was compensated for partly by a sharp increase in the retail consumption of beer, but many other categories such as wine, spirits and RTDs did not see a significant increase in retail demand. Due to mounting health concerns some consumers looked to reduce their alcohol intake while other consumers cut back on alcoholic drinks due to economic pressures. Furthe...

Euromonitor International's Alcoholic Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in Switzerland
Euromonitor International
December 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN SWITZERLAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic restrictions and bad weather limit the recovery of beer
Non-alcoholic beer benefits from increased focus on healthy living
Increased interest in craft and special beer
PROSPECTS AND OPPORTUNITIES
Premiumisation likely to continue as consumer tastes become more sophisticated
Domestic lager to drive growth
Small breweries look to expand their reach through the off-trade
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 Sales of Beer by Craft vs Standard 2016-2021
Table 27 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of restrictions boosts demand for wine
Sparkling wine retains its fizz as social events return
Consumers focus on a less is more approach to wine as premium varieties gain share
PROSPECTS AND OPPORTUNITIES
Wine sales expected to gradually shift towards the on-trade
Sparkling wine set to be the most dynamic category
More opportunities available for online wine sales
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2016-2021
Table 35 Sales of Wine by Category: Total Value 2016-2021
Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 49 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 50 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 61 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 62 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade sales bounce back in 2021 but obstacles to growth remain
Cocktails back on the menu as restrictions ease
Consumers willing to pay more for the perfect drink while Diageo continues to win ground with its English gin
PROSPECTS AND OPPORTUNITIES
On-trade sales set to bounce back fully as remaining restrictions are lifted
Polarisation expected as consumers focus on value and quality
Taking the alcohol out of spirits could offer new opportunities for distilleries
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2021
CATEGORY DATA
Table 65 Sales of Spirits by Category: Total Volume 2016-2021
Table 66 Sales of Spirits by Category: Total Value 2016-2021
Table 67 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 68 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 74 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 76 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 77 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 79 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 80 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 81 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 82 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 83 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry sales pick up as on-trade establishments recover
Swiss Fruit Association relaunches awards
Healthier low/no alcohol cider/perry helps to increase interest in the category
PROSPECTS AND OPPORTUNITIES
Sales set to bounce back strongly as restrictions are lifted
Limited product promotion an obstacle to growth
Alcohol free cider looks set to tap into the growing healthy living trend
CATEGORY DATA
Table 86 Sales of Cider/Perry: Total Volume 2016-2021
Table 87 Sales of Cider/Perry: Total Value 2016-2021
Table 88 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 89 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 97 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 98 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN SWITZERLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hard seltzer growing fastest in RTDs, driven by clever marketing and promotions
Sales of RTDs pick up as on-trade restrictions eased
Cocktail trend and desire for novelty and new flavours key to growth
PROSPECTS AND OPPORTUNITIES
Swiss brewers take an interest in hard seltzers
Brands experiment with new ways of selling
More active social lives key to sales of RTDs
CATEGORY DATA
Table 101 Sales of RTDs by Category: Total Volume 2016-2021
Table 102 Sales of RTDs by Category: Total Value 2016-2021
Table 103 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 104 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 109 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 110 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 111 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 112 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 113 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

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