Alcoholic Drinks in Romania
Despite recovering consumption compared to the beginning of the review period, alcoholic drinks registered a decline in sales in 2015. Volume sales continued to be affected by low purchasing power in the context of stringent legislation and high excise tax, with rising prices resulting in consumers focusing on higher volume and mid-priced and economy products at the expense of premium brands.
Euromonitor International's Alcoholic Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- ALCOHOLIC DRINKS IN ROMANIA
- Euromonitor International
- June 2016
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Declining Alcoholic Drinks Volume Sales
- Government Decides To Lower Excise Tax in Order To Stimulate Consumption
- Multinationals Maintain Strong Position in Romania
- Modern Retailing Activities Stimulated by Recovering Economy
- Lower Excise Tax To Fuel Demand Over Forecast Period
- Key Trends and Developments
- Improving Economy To Boost Alcoholic Drinks Sales
- Media and Advertising Investment Set To Continue Boosting Sales
- Urban Areas Drive Consumption
- Key New Product Launches
- Summary 1 Key New Product Developments 2015-2016
- Market Background
- Legislation
- Table 1 Number of On-trade Establishments by Type 2010-2015
- Taxation and Duty Levies
- Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
- Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
- Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
- Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
- Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
- Operating Environment
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Market Indicators
- Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
- Market Data
- Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
- Table 9 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
- Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
- Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
- Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
- Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
- Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
- Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
- Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
- Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
- Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
- Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
- Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
- Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
- Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
- Definitions
- Published Data Comparisons
- Sources
- Summary 2 Research Sources
- Alexandrion Group Romania SRL in Alcoholic Drinks (romania)
- Strategic Direction
- Key Facts
- Summary 3 Alexandrion Group Romania SRL: Key Facts
- Summary 4 Alexandrion Group Romania SRL: Operational Indicators
- Competitive Positioning
- Summary 5 Alexandrion Group Romania SRL: Competitive Position 2015
- Murfatlar Romania SA in Alcoholic Drinks (romania)
- Strategic Direction
- Key Facts
- Summary 6 Murfatlar Romania SA: Key Facts
- Summary 7 Murfatlar Romania SA: Operational Indicators
- Competitive Positioning
- Summary 8 Murfatlar Romania SA: Competitive Position 2015
- Romaqua Group SA in Alcoholic Drinks (romania)
- Strategic Direction
- Key Facts
- Summary 9 Romaqua Group SA: Key Facts
- Summary 10 Romaqua Group SA: Operational Indicators
- Competitive Positioning
- Summary 11 Romaqua Group SA: Competitive Position 2015
- Vinexpert SRL in Alcoholic Drinks (romania)
- Strategic Direction
- Key Facts
- Summary 12 Vinexpert SRL: Key Facts
- Summary 13 Vinexpert SRL: Operational Indicators
- Internet Strategy
- Company Background
- Chart 1 Vinexpert: The Wine Bistro in Bucharest
- Private Label
- Competitive Positioning
- Zarea SA in Alcoholic Drinks (romania)
- Strategic Direction
- Key Facts
- Summary 14 Zarea SA: Key Facts
- Summary 15 Zarea SA: Operational Indicators
- Competitive Positioning
- Summary 16 Zarea SA: Competitive Position 2015
- Headlines
- Trends
- Production, Imports and Exports
- Competitive Landscape
- Prospects
- Category Background
- Lager Price Band Methodology
- Summary 17 Lager by Price Band 2015
- Table 23 Number of Breweries 2010-2015
- Category Data
- Table 24 Sales of Beer by Category: Total Volume 2010-2015
- Table 25 Sales of Beer by Category: Total Value 2010-2015
- Table 26 Sales of Beer by Category: % Total Volume Growth 2010-2015
- Table 27 Sales of Beer by Category: % Total Value Growth 2010-2015
- Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
- Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 32 GBO Company Shares of Beer: % Total Volume 2011-2015
- Table 33 NBO Company Shares of Beer: % Total Volume 2011-2015
- Table 34 LBN Brand Shares of Beer: % Total Volume 2012-2015
- Table 35 Production, Imports and Exports of Beer: Total Volume 2009-2014
- Table 36 Imports of Beer by Country of Origin: Total Volume 2009-2014
- Table 37 Imports of Beer by Country of Origin: Total Value 2009-2014
- Table 38 Exports of Beer by Country of Destination: Total Volume 2009-2014
- Table 39 Exports of Beer by Country of Destination: Total Value 2009-2014
- Table 40 Forecast Sales of Beer by Category: Total Volume 2015-2020
- Table 41 Forecast Sales of Beer by Category: Total Value 2015-2020
- Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
- Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
- Headlines
- Trends
- Production, Imports and Exports
- Competitive Landscape
- Prospects
- Category Data
- Table 44 Sales of Cider/Perry: Total Volume 2010-2015
- Table 45 Sales of Cider/Perry: Total Value 2010-2015
- Table 46 Sales of Cider/Perry: % Total Volume Growth 2010-2015
- Table 47 Sales of Cider/Perry: % Total Value Growth 2010-2015
- Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
- Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
- Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 52 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
- Table 53 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
- Table 54 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
- Table 55 Forecast Sales of Cider/Perry: Total Volume 2015-2020
- Table 56 Forecast Sales of Cider/Perry: Total Value 2015-2020
- Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
- Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 59 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
- Table 60 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
- Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
- Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
- Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
- Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
- Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 67 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
- Table 68 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
- Table 69 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
- Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
- Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
- Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
- Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
- Headlines
- Trends
- Production, Imports and Exports
- Competitive Landscape
- Prospects
- Category Background
- Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
- Summary 18 Benchmark Brands 2015
- Category Data
- Table 74 Sales of Spirits by Category: Total Volume 2010-2015
- Table 75 Sales of Spirits by Category: Total Value 2010-2015
- Table 76 Sales of Spirits by Category: % Total Volume Growth 2010-2015
- Table 77 Sales of Spirits by Category: % Total Value Growth 2010-2015
- Table 78 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
- Table 79 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
- Table 80 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 81 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 82 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
- Table 83 Sales of White Rum by Price Platform: % Total Volume 2010-2015
- Table 84 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
- Table 85 Sales of English Gin by Price Platform: % Total Volume 2010-2015
- Table 86 Sales of Vodka by Price Platform: % Total Volume 2010-2015
- Table 87 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
- Table 88 GBO Company Shares of Spirits: % Total Volume 2011-2015
- Table 89 NBO Company Shares of Spirits: % Total Volume 2011-2015
- Table 90 LBN Brand Shares of Spirits: % Total Volume 2012-2015
- Table 91 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
- Table 92 Production, Imports and Exports of Rum: Total Volume 2009-2014
- Table 93 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
- Table 94 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
- Table 95 Production, Imports and Exports of Gin: Total Volume 2009-2014
- Table 96 Production, Imports and Exports of Vodka: Total Volume 2009-2014
- Table 97 Forecast Sales of Spirits by Category: Total Volume 2015-2020
- Table 98 Forecast Sales of Spirits by Category: Total Value 2015-2020
- Table 99 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
- Table 100 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
- Headlines
- Trends
- Production, Imports and Exports
- Competitive Landscape
- Prospects
- Category Data
- Table 101 Sales of Wine by Category: Total Volume 2010-2015
- Table 102 Sales of Wine by Category: Total Value 2010-2015
- Table 103 Sales of Wine by Category: % Total Volume Growth 2010-2015
- Table 104 Sales of Wine by Category: % Total Value Growth 2010-2015
- Table 105 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
- Table 106 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
- Table 107 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 108 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 109 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 110 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 111 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 112 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 113 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
- Table 114 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
- Table 115 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
- Table 116 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
- Table 117 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
- Table 118 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
- Table 119 GBO Company Shares of Champagne: % Total Volume 2011-2015
- Table 120 NBO Company Shares of Champagne: % Total Volume 2011-2015
- Table 121 LBN Brand Shares of Champagne: % Total Volume 2012-2015
- Table 122 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
- Table 123 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
- Table 124 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
- Table 125 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
- Table 126 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
- Table 127 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
- Table 128 Production, Imports and Exports of Wine: Total Volume 2009-2014
- Table 129 Imports of Wine by Country of Origin: Total Volume 2009-2014
- Table 130 Imports of Wine by Country of Origin: Total Value 2009-2014
- Table 131 Exports of Wine by Country of Destination: Total Volume 2009-2014
- Table 132 Exports of Wine by Country of Destination: Total Value 2009-2014
- Table 133 Forecast Sales of Wine by Category: Total Volume 2015-2020
- Table 134 Forecast Sales of Wine by Category: Total Value 2015-2020
- Table 135 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
- Table 136 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020