The alcoholic drinks market in Peru suffered a major challenge in 2013, when tax increases raised prices. Consequently there was a contraction in demand as most companies decided to transfer the added costs on to consumers. 2014 saw an improvement, pushed by aggressive marketing campaigns, the growth of foodservice channels and the increased purchasing power of Peruvian consumers. In 2015 growth was even stronger, with launches in the beer and spirits categories, and a recovery of confidence in...
Euromonitor International's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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