Alcoholic Drinks Packaging in Thailand
The use of packaging redesign to develop a more upmarket image in response to movements in consumer demand and increasing competition from international brands is becoming a prominent feature of local brands’ activity in the Thai alcoholic drinks market. The market’s leading company, Thai Beverage, employed the strategy across a range of brands in 2017. In spirits, it introduced a more minimalistic, premium-orientated label design that mirrors that of international brands for its Blend 285 and B...
Euromonitor International's Alcoholic Drinks Packaging in Thailand report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Alcoholic Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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