Economic affluence, urbanisation, changing lifestyles and social gatherings in urban India are all persuading young people to engage in alcohol consumption. Moreover, increasing state taxation, rising raw material prices of molasses and ethanol, and changing packaging norms, have fuelled a rise in unit prices. Hence, industry players have resorted to a premiumisation strategy in order to maintain margins and also to pass on the increasing costs to end consumers.
Euromonitor International's Alcoholic Drinks Packaging in India report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Alcoholic Drinks Packaging market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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