Alcoholic Drinks Packaging in Germany
The beverage can format is forecast to grow further across many product categories within alcoholic drinks. As RTDs continue to premiumise, the can format will allow brands to seek a more sophisticated positioning, borrowing branding cues from the craft beer and cider categories. Within spirit-based RTDs, a range of new product developments featured the can format, such as Mangaroca Batida Passion from Henkell-Freixenet, Absolut Mixt Guarana and Malibu Pineapple from Pernod Ricard or Jim Beam Bl...
Euromonitor International's Alcoholic Drinks Packaging in Germany report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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