Alcoholic Drinks Packaging in Germany

Alcoholic Drinks Packaging in Germany

The beverage can format is forecast to grow further across many product categories within alcoholic drinks. As RTDs continue to premiumise, the can format will allow brands to seek a more sophisticated positioning, borrowing branding cues from the craft beer and cider categories. Within spirit-based RTDs, a range of new product developments featured the can format, such as Mangaroca Batida Passion from Henkell-Freixenet, Absolut Mixt Guarana and Malibu Pineapple from Pernod Ricard or Jim Beam Bl...

Euromonitor International's Alcoholic Drinks Packaging in Germany report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Alcoholic Drinks Packaging in Germany
Euromonitor International
September 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Cans Are Set To Continue Growing As A Format Over the Forecast Period, Driven by Craft Products and Premiumisation
New Consumption Occasions Lead To Diversity in Alcoholic Drinks Packaging
Mini-bottles To Become A New Trend in Spirits and Smaller Pack Sizes Set To Continue To Grow
Executive Summary
Sustainability and Convenience Remain Top of Mind in the German Packaging Industry
Careful Innovation Needed in A Conservative Market
the Shift Towards Smaller Pack Sizes Continues To Impact Soft Drinks Packaging
Cans Are Set To Continue Growing As A Format Over the Forecast Period, Driven by Craft Products and Premiumisation
Convenience Favours Lighter Packaging and Smaller Pack Sizes
Higher Concentration, Fewer Packages
Packaging Legislation
New Packaging Law in Place From January 2019
New Single National Authority for Packaging Has Been Established
New Obligations To Register and Data Reporting
Recycling and the Environment
Safeguarding the Environment A Key Concern of Consumers
Sustainability Concerns Remain the Major Driver in Hot Drinks Packaging
Sustainable Packaging Increasingly Appealing To Beauty and Personal Care Consumers
Table 1 Overview of Packaging Recycling and Recovery in Germany: 2016/2017 and Targets for 2018
Packaging Design and Labelling
Increasing Importance of Labels
Packaging Material Innovation: Sughera
Packaging Designs in Home Care Benefit Only on A Brand/product Level

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook