2014 FIFA World Cup was held in Brazil between June and July 2014 which helped to boost sales of beer, particularly domestic lager. The sporting event favoured the growing demand for single packaging such as metal beverage cans in which smallest pack sizes such as 269ml performed very well because it enables the consumer to finish drinking the product while it is still cold.
Euromonitor International's Alcoholic Drinks Packaging in Brazil report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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