Individual and impulse-based consumption of alcoholic drinks encouraged a flurry of new and innovative packaging. Aluminium /plastic pouches, shaped liquid cartons, and PET bottles saw total unit growth greater of 9-18% in 2014. Often favoured by wine and RTDs manufacturers, these pack types enabled players to push drinks in a single-serve format, which made for easier sampling and less commitment to various flavours and brands. On the demand side, their lightweight and portable designs make...
Euromonitor International's Alcoholic Drinks Packaging in USA report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Alcoholic Drinks Packaging market;
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