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Alcoholic Drinks in North Macedonia

Alcoholic Drinks in North Macedonia

In 2018, alcoholic drinks in Macedonia recorded solid total volume growth, mainly due to the strong performance of beer and the stable performance of the majority of spirits ranges, including the rachiu/rakija and other distilled beverages categories. The political instability in the country over the late review period took its toll on the economic growth of the country, preventing improvements in disposable personal incomes and the overall quality of life. Nonetheless, it had a limited impact o...

Euromonitor International's Alcoholic Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Alcoholic Drinks in North Macedonia
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Solid Total Volume Growth of Alcoholic Drinks in 2018
Innovation Results in New Craft Beer, Flavoured Spirits and Premium Wine Brands
Domestic Companies Dominate Sales of Alcoholic Drinks in 2018
Traditional Grocery Retailers Still Responsible for the Largest Distribution Share in 2018
Growth of Alcoholic Drinks To Slow Down
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Consumer Shift To Beer Continues
the Role of Microbreweries Increases As Craft Beer Culture Grows
Imported Premium Lager Is the Fastest-growing Beer Type in 2018
Competitive Landscape
Pivara Skopje Ad Continues To Dominate Beer in 2018
Prilepska Pivarnica Ad Ranks Second in 2018
Domestic Beer Brands Dominate in Total Value Terms
Category Background
Summary 3 Lager by Price Band 2018
Table 17 Number of Breweries 2013-2018
Category Data
Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Cider/perry Sees Strong Growth in 2018, But the Overall Sales Base Remains Low
Shortage of Major Cider/perry Brands and High Seasonality
Cider/perry To Maintain Healthy Growth Over the Forecast Period
Competitive Landscape
Carlsberg A/S With Its Somersby Brand Is the Leading Cider/perry Company in 2018
Very Limited Competition at A Category Level
New Brand Enters the Category in 2018
Category Data
Table 33 Sales of Cider/Perry: Total Volume 2014-2018
Table 34 Sales of Cider/Perry: Total Value 2014-2018
Table 35 Sales of Cider/Perry: % Total Volume Growth 2014-2018
Table 36 Sales of Cider/Perry: % Total Value Growth 2014-2018
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2018
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Limited Presence of Rtds Brands in Macedonia
Rtds Struggle for Share Despite Global Trends That Positively Impact Consumption
in Most Cases Rtds Consumption Remains Highly Seasonal
Competitive Landscape
Diageo Plc Leads Rtds in 2018
Bacardi & Co Ltd Ranks Second in 2018
Limited Number of International Competitors Within Rtds
Category Data
Table 48 Sales of RTDS by Category: Total Volume 2013-2018
Table 49 Sales of RTDS by Category: Total Value 2013-2018
Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Spirits Maintains Modest Positive Volume Growth in 2018
Dynamic Single Malt Scotch Whisky, Bitters and Tequila (and Mezcal)
Brandy and Gin Stagnate As Rakija and Other Distilled Beverages Post Minimal Growth
Competitive Landscape
Badel 1862 Dd Leads Spirits in 2018 As Its Share Continues To Tumble
Diageo Plc Ranks Second Within Spirits in 2018
International Brands Maintain Their Dominance in 2018
Category Data
Table 63 Sales of Spirits by Category: Total Volume 2013-2018
Table 64 Sales of Spirits by Category: Total Value 2013-2018
Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 72 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 73 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 74 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 75 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Wine Growth Improves But Still Compromised As Consumers Shift To Beer
Other Sparkling Wine Continues To Enjoy Success
Premiumisation of Wine Continues, Targeting Wealthier Consumers
Competitive Landscape
Winery Tikves Ad Is the Leading Wine Company in 2018
High Level of Fragmentation in A Category Led by Domestic Players
Modest Presence of International Wine Brands
Category Data
Table 78 Sales of Wine by Category: Total Volume 2013-2018
Table 79 Sales of Wine by Category: Total Value 2013-2018
Table 80 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 81 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 86 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 87 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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