Alcoholic Drinks in Nigeria

Alcoholic Drinks in Nigeria

Total volume sales of alcoholic drinks performed well towards the end of the review period, with the strongest performance in 2019 of the whole period. This was, however, brought to an abrupt end due to the measures taken to contain the Coronavirus (COVID-19) epidemic, with total volumes witnessing a steep, double-digit decline in 2020. On-trade sales were devasted as consumer foodservice outlets were closed early in the epidemic and with further restrictions to be applied even after the lockdow...

Euromonitor International's Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Alcoholic Drinks in Nigeria
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Strong growth for alcoholic drinks in 2019 as the economy improves
Brewers continue to compete strongly in alcoholic drinks in 2019
The devastation of the lockdown restrictions will be felt over the forecast period
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Beer benefits from the improving economy in 2019
New brands drive interest in premium lager
Nigerian Breweries continues to lose share
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
A switch to less expensive wines is evident despite the improving economy in 2019
Low growth for champagne with sales restricted due to its high prices
Ekulo Group of Cos increases its lead in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 58 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 59 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Strong growth for spirits as consumer confidence improves in 2019
Legislation looms to stop sales of smaller packs of spirits
Intercontinental Distillers extends its lead in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2019
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2014-2019
Table 63 Sales of Spirits by Category: Total Value 2014-2019
Table 64 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 65 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 71 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 73 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 76 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 77 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 78 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 79 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 80 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sales of cider/perry continue to fall despite the improving economy in 2019
Low brand awareness and loyalty for cider/perry in 2019
Distell group regains some share from Nigerian Breweries in 2019
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
Table 83 Sales of Cider/Perry: Total Volume 2014-2019
Table 84 Sales of Cider/Perry: Total Value 2014-2019
Table 85 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 86 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 94 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 95 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Strong growth for RTDs in 2019 after years of decline
Wine-based RTDs remain unpopular in 2019 as many consumers mix their own drinks
Guinness Nigeria continues to lose share in 2019 as new brands appear
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 98 Sales of RTDs by Category: Total Volume 2014-2019
Table 99 Sales of RTDs by Category: Total Value 2014-2019
Table 100 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 101 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 106 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 107 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 108 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 109 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 110 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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