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Alcoholic Drinks in Nigeria

Alcoholic Drinks in Nigeria

Alcoholic drinks remained dynamic in Nigeria over the review period, and has strong growth prospects despite the weak economic conditions affecting sales since the 2016 recession. The key drivers of growth have been the fast rate of urbanisation and the increase in formal employment, alongside a strong increase in the young adult population. With rising urbanisation, consumers increasingly consider socialising to be an important aspect of their lives, with many people getting together in bars an...

Euromonitor International's Alcoholic Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Alcoholic Drinks in Nigeria
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Alcoholic Drinks Remains Dynamic As the Urban and Young Adult Population Grows
Weak Consumer Purchasing Power Hampers Value Growth, But Volumes Grow Well
Anheuser-Busch Inbev Competes Aggressively Against the Leading Companies
On-trade Trumps Off-trade, Performing Well Despite the Weak Economy
Good Growth Is Expected for Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Table 1 On-trade establishments 2013-2018
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Beer Is Set To Continue To Do Well Over the Forecast Period
Premium Lager Sees the Best Performance
Unit Prices Are Expected To Remain Stable Over the Forecast Period
Competitive Landscape
Nigerian Breweries Dominates Beer
Key New Launches in 2018
Mid-priced Brands Continue To Suffer Declining Volumes
Category Background
Lager Price Band Methodology
Summary 2 Lager by Price Band 2018
Table 19 Number of Breweries 2013-2018
Category Data
Table 20 Sales of Beer by Category: Total Volume 2013-2018
Table 21 Sales of Beer by Category: Total Value 2013-2018
Table 22 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 23 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 28 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 30 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 31 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 32 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Slow Economic Recovery Threatens Growth
the On-trade Channel Is Set To See Better Volume Growth Over the Forecast Period
the Growing Young Adult and Female Populations Are Likely To Drive Growth
Competitive Landscape
Distell Group Dominates Cider/perry
Nigerian Breweries Sees A Weak Performance in 2018
Category Data
Table 35 Sales of Cider/Perry: Total Volume 2013-2018
Table 36 Sales of Cider/Perry: Total Value 2013-2018
Table 37 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 38 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 42 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 43 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 45 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 46 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 47 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 49 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Good Growth Is Expected Over the Forecast Period
Wine-based Rtds Sees the Best Performance
the On-trade Channel Dominates Volume Sales
Competitive Landscape
Guinness Nigeria Dominates Rtds
Mid-priced Brands Dominate Rtds
Major Brands Suffer Declining Volumes
Category Data
Table 50 Sales of RTDS by Category: Total Volume 2013-2018
Table 51 Sales of RTDS by Category: Total Value 2013-2018
Table 52 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 53 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 56 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 57 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 58 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 59 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 60 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 61 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 62 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 63 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 64 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Consumers Show A Preference for Economy Brands
Vodka Sees the Best Performance
Marketing and Promotional Activities Help To Drive Growth
Competitive Landscape
Nigeria Distilleries Leads Spirits
Brands From Intercontinental Distillers Perform Well
New Product Developments
Category Data
Table 65 Sales of Spirits by Category: Total Volume 2013-2018
Table 66 Sales of Spirits by Category: Total Value 2013-2018
Table 67 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 68 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 74 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 76 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 77 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 79 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 80 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 81 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 82 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 83 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Off-trade Remains the Biggest Channel for Wine
Average Unit Prices Are Set To Remain Stable
Economy Brands Drive Growth
Competitive Landscape
Ekulo Group of Cos Leads Wine in Volume Terms
Economy Brands Dominate
Foreign Brands Dominate
Category Data
Table 86 Sales of Wine by Category: Total Volume 2013-2018
Table 87 Sales of Wine by Category: Total Value 2013-2018
Table 88 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 89 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 95 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 101 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 102 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 103 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 110 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 111 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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