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Alcoholic Drinks in Morocco

Alcoholic Drinks in Morocco

Alcoholic drinks in Morocco registered a weak performance in 2017 and the consumption of alcohol is expected to slow down considering the negative effect of illicit trade and increasing health awareness in the country.

Euromonitor International's Alcoholic Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


ALCOHOLIC DRINKS IN MOROCCO
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Alcoholic Drinks Records A Weak Performance in 2017
Saturation and Health Awareness Impact Beer Sales
Groupe Des Brasseries Du Maroc SA Remains the Leader in 2017
Total Alcoholic Drinks Volume Sales Remain Concentrated in Off-trade Channels
Total Volume Sales Are Expected To Decline Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Beer Faces Saturation in Morocco
Domestic Economy Lager Sees Double-digit Growth
Non Alcoholic Beer Is Expanding in Morocco
Competitive Landscape
Groupe Des Brasseries Du Maroc Dominates Beer in 2017
Domestic Lager Leads
Gbm Expands Domestic Lager Offer by Launching Beaufort and Casablanca Light
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2017
Table 17 Number of Breweries 2012-2017
Category Data
Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Prospects
Headlines
Prospects
Overall Rtds/high-strength Premixes Volume Sales Decline in 2017
Off-trade Channels Lead Distribution
Competitive Landscape
Smirnoff Ice Is the Best-selling Brand in 2017
Bacardi Breezer Is the Second Most Dynamic Brand
Category Data
Table 33 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 34 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 35 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 36 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 37 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 42 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 43 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 44 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 45 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 46 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Illicit Trade Negatively Impacts Spirits in 2017
Bitters and Vodka Record A Positive Performance
Frequency of Purchase Declines Due To Changing Consumer Behaviour
Competitive Landscape
Chai Andrieux Leads Spirits in 2017
Stiff Competition With the Presence of A Large Number of Companies
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2017
Category Data
Table 48 Sales of Spirits by Category: Total Volume 2012-2017
Table 49 Sales of Spirits by Category: Total Value 2012-2017
Table 50 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 51 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 57 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 58 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 59 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 60 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 61 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 62 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 63 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 64 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 65 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 66 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 67 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Good Weather and A Summer Season That Fell Outside of the Religious Holiday Promote Wine Growth
Retail Volume Sales Still Increasing Over On-trade Channels
Other Sparkling Wine Is the Most Dynamic Category in 2017
Competitive Landscape
Les Celliers De Meknes Remains the Leader in 2017
Domestic Wine Products Lead
Category Data
Table 68 Sales of Wine by Category: Total Volume 2012-2017
Table 69 Sales of Wine by Category: Total Value 2012-2017
Table 70 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 71 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 72 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 73 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 74 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 75 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 76 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 77 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 78 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 79 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 80 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 81 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 82 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 83 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 84 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 85 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 86 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 87 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 88 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 89 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 90 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 91 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 92 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 93 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 94 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 95 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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