Alcoholic Drinks in Mexico

ALCOHOLIC DRINKS IN MEXICO

Euromonitor International

June 2016

LIST OF CONTENTS AND TABLES

Executive Summary

A Positive Performance Is Observed in Alcoholic Drinks

Beer Leads Growth in Volume Terms, Strengthening Its Performance During the Year

Company Activity Brings New Dynamism To the Market

the Off-trade Channel Dominates Volume Sales During 2015

New Product Development and Competition Are Expected To Drive Future Growth

Key Trends and Developments

2015: A Year of Mergers and Acquisitions

Consumers' Taste for Whisky Continues To Gain Steam

Crystalline Tequila Becomes A Major Trend

Key New Product Launches

Market Background

Legislation

Table 1 Number of On-trade Establishments by Type 2010-2015

Taxation and Duty Levies

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015

Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015

Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015

Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015

Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

Operating Environment

Contraband/parallel Trade

Duty-free

Cross-border/private Imports

Market Indicators

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015

Table 9 Sales of Alcoholic Drinks by Category: Total Value 2010-2015

Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015

Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015

Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015

Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015

Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015

Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015

Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015

Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015

Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015

Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020

Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020

Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020

Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Definitions

Published Data Comparisons

Sources

Summary 1 Research Sources

Bodegas Alianza SA De Cv in Alcoholic Drinks (mexico)

Strategic Direction

Key Facts

Summary 2 Bodegas Alianza SA de CV: Key Facts

Summary 3 Bodegas Alianza SA de CV: Operational Indicators

Internet Strategy

Company Background

Chart 1 Bodegas Alianza SA de CV: Bodegas Alianza in Mexico City

Private Label

Competitive Positioning

Summary 4 Bodegas Alianza SA de CV: Competitive Position 2015

Casa Cuervo SA De Cv in Alcoholic Drinks (mexico)

Strategic Direction

Key Facts

Summary 5 Casa Cuervo SA de CV: Key Facts

Competitive Positioning

Summary 6 Casa Cuervo SA de CV: Competitive Position 2015

Grupo Modelo SA De Cv in Alcoholic Drinks (mexico)

Strategic Direction

Key Facts

Summary 7 Grupo Modelo SA de CV: Key Facts

Competitive Positioning

Summary 8 Grupo Modelo SA de CV: Competitive Position 2015

Heineken México S De Rl De Cv in Alcoholic Drinks (mexico)

Strategic Direction

Key Facts

Summary 9 Heineken México S de RL de CV: Key Facts

Competitive Positioning

Summary 10 Heineken México S de RL de CV: Competitive Position 2015

Pernod Ricard Mexico in Alcoholic Drinks (mexico)

Strategic Direction

Key Facts

Summary 11 Pernod Ricard Mexico: Key Facts

Competitive Positioning

Summary 12 Pernod Ricard Mexico: Competitive Position 2015

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 13 Lager by Price Band 2015

Table 23 Number of Breweries 2010-2015

Category Data

Table 24 Sales of Beer by Category: Total Volume 2010-2015

Table 25 Sales of Beer by Category: Total Value 2010-2015

Table 26 Sales of Beer by Category: % Total Volume Growth 2010-2015

Table 27 Sales of Beer by Category: % Total Value Growth 2010-2015

Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015

Table 29 Sales of Beer by Off-trade vs On-trade: Value 2010-2015

Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015

Table 32 GBO Company Shares of Beer: % Total Volume 2011-2015

Table 33 NBO Company Shares of Beer: % Total Volume 2011-2015

Table 34 LBN Brand Shares of Beer: % Total Volume 2012-2015

Table 35 Production, Imports and Exports of Beer: Total Volume 2009-2014

Table 36 Imports of Beer by Country of Origin: Total Volume 2009-2014

Table 37 Imports of Beer by Country of Origin: Total Value 2009-2014

Table 38 Exports of Beer by Country of Destination: Total Volume 2009-2014

Table 39 Exports of Beer by Country of Destination: Total Value 2009-2014

Table 40 Forecast Sales of Beer by Category: Total Volume 2015-2020

Table 41 Forecast Sales of Beer by Category: Total Value 2015-2020

Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020

Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 44 Sales of Cider/Perry: Total Volume 2010-2015

Table 45 Sales of Cider/Perry: Total Value 2010-2015

Table 46 Sales of Cider/Perry: % Total Volume Growth 2010-2015

Table 47 Sales of Cider/Perry: % Total Value Growth 2010-2015

Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015

Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015

Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015

Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015

Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015

Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015

Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014

Table 56 Forecast Sales of Cider/Perry: Total Volume 2015-2020

Table 57 Forecast Sales of Cider/Perry: Total Value 2015-2020

Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020

Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 60 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015

Table 61 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015

Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015

Table 63 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015

Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015

Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015

Table 68 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015

Table 69 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015

Table 70 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015

Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020

Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020

Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020

Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

Summary 14 Benchmark Brands 2015

Category Data

Table 75 Sales of Spirits by Category: Total Volume 2010-2015

Table 76 Sales of Spirits by Category: Total Value 2010-2015

Table 77 Sales of Spirits by Category: % Total Volume Growth 2010-2015

Table 78 Sales of Spirits by Category: % Total Value Growth 2010-2015

Table 79 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015

Table 80 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015

Table 81 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 82 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015

Table 83 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015

Table 84 Sales of White Rum by Price Platform: % Total Volume 2010-2015

Table 85 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015

Table 86 Sales of English Gin by Price Platform: % Total Volume 2010-2015

Table 87 Sales of Vodka by Price Platform: % Total Volume 2010-2015

Table 88 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015

Table 89 GBO Company Shares of Spirits: % Total Volume 2011-2015

Table 91 LBN Brand Shares of Spirits: % Total Volume 2012-2015

Table 92 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014

Table 93 Production, Imports and Exports of Rum: Total Volume 2009-2014

Table 94 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014

Table 95 Production, Imports and Exports of Whiskies: Total Volume 2009-2014

Table 96 Production, Imports and Exports of Gin: Total Volume 2009-2014

Table 97 Production, Imports and Exports of Vodka: Total Volume 2009-2014

Table 98 Forecast Sales of Spirits by Category: Total Volume 2015-2020

Table 99 Forecast Sales of Spirits by Category: Total Value 2015-2020

Table 100 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020

Table 101 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 102 Sales of Wine by Category: Total Volume 2010-2015

Table 103 Sales of Wine by Category: Total Value 2010-2015

Table 104 Sales of Wine by Category: % Total Volume Growth 2010-2015

Table 105 Sales of Wine by Category: % Total Value Growth 2010-2015

Table 106 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015

Table 107 Sales of Wine by Off-trade vs On-trade: Value 2010-2015

Table 108 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 109 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015

Table 110 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015

Table 111 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015

Table 112 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015

Table 113 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015

Table 114 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 115 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 116 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 117 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015

Table 118 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015

Table 119 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015

Table 120 GBO Company Shares of Champagne: % Total Volume 2011-2015

Table 121 NBO Company Shares of Champagne: % Total Volume 2011-2015

Table 122 LBN Brand Shares of Champagne: % Total Volume 2012-2015

Table 123 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015

Table 124 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015

Table 125 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015

Table 126 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015

Table 127 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015

Table 128 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015

Table 129 Production, Imports and Exports of Wine: Total Volume 2009-2014

Table 130 Imports of Wine by Country of Origin: Total Volume 2009-2014

Table 131 Imports of Wine by Country of Origin: Total Value 2009-2014

Table 132 Exports of Wine by Country of Destination: Total Volume 2009-2014

Table 133 Exports of Wine by Country of Destination: Total Value 2009-2014

Table 134 Forecast Sales of Wine by Category: Total Volume 2015-2020

Table 135 Forecast Sales of Wine by Category: Total Value 2015-2020

Table 136 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020

Table 137 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Alcoholic Drinks in Mexico

In 2015 alcoholic drinks observed a positive performance, thanks to an increase in the product offer and growing interest amongst consumers in different tastes and flavours. Lifestyle trends also contributed to growth, with a noticeable increase in the average income per household; mostly explained by more women getting full-time jobs. This was reflected in growing interest in convenient products which can save time preparing drinks and cleaning up afterwards, which brought important value to th...

Euromonitor International's Alcoholic Drinks in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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