Alcoholic Drinks in Macedonia
In 2017, alcoholic drinks recorded moderate total volume growth primarily due to market saturation and underperformance of wine which is one of the traditional alcoholic drinks, mainly of domestic origin. Towards the end of 2017 the Macedonian political crisis settled down after the latest parliamentary election in 2016 and the subsequent formation of a new government during the first half of 2017. One of the most direct positive effects on alcoholic drinks sales by the new reformist government...
Euromonitor International's Alcoholic Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- ALCOHOLIC DRINKS IN MACEDONIA
- Euromonitor International
- June 2018
- LIST OF CONTENTS AND TABLES
- Executive Summary
- Moderate Growth for Alcoholic Drinks in 2017
- Growing Interest in Craft Beer Helps the Beer Category Maintain Strong Growth
- in Total Volume Terms, Domestic Companies Dominated Alcoholic Drinks in 2017
- Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks
- Total Volume Growth of Alcoholic Drinks Set To Slow Down
- Market Background
- Legislation
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
- Operating Environment
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Key New Product Launches
- Outlook
- Summary 2 Key New Product Developments 2017
- Market Indicators
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
- Market Data
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
- Table 12 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Definitions
- Sources
- Summary 3 Research Sources
- Headlines
- Prospects
- Beer Continues To Steal Share From Other Alcoholic Drinks Categories
- Craft Beer Sales Are Accelerating
- Premiumisation of Beer To Accelerate Thanks To Growth of Craft Beer
- Competitive Landscape
- Pivara Skopje Ad Leads Beer in 2017
- Prilepska Pivarnica Ad Ranks Second Posting Strong Growth in 2017
- International Companies Maintain Modest Presence in 2017
- Category Background
- Summary 4 Lager by Price Band 2017
- Table 17 Number of Breweries 2013-2017
- Category Data
- Table 18 Sales of Beer by Category: Total Volume 2012-2017
- Table 19 Sales of Beer by Category: Total Value 2012-2017
- Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
- Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
- Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
- Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
- Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
- Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
- Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
- Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
- Headlines
- Prospects
- Cider/perry Is An Emerging Alcoholic Drinks Category
- Key Target Consumers of Cider/perry Are Mainly Younger Generations
- Lack of Cider/perry Brands in Both Off- and On-trade Sales
- Competitive Landscape
- Carlsberg A/S Leads Cider/perry in 2017
- Limited Number of Competitors Within Cider/perry
- No Domestic Brands and Nbos/gbos Compete Within Cider/perry in 2017
- Category Data
- Table 33 Sales of Cider/Perry: Total Volume 2014-2017
- Table 34 Sales of Cider/Perry: Total Value 2014-2017
- Table 35 Sales of Cider/Perry: % Total Volume Growth 2014-2017
- Table 36 Sales of Cider/Perry: % Total Value Growth 2014-2017
- Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2017
- Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2017
- Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2017
- Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2017
- Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
- Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
- Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
- Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
- Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
- Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
- Headlines
- Prospects
- Rtds/high-strength Premixes Struggles To Maintain Greater Market Significance
- Category Faces Shortages of Relevant Brands
- Younger Consumers and Party-goers Are Main Target Consumer Groups
- Competitive Landscape
- Diageo Plc Leads Rtds/high-strength Premixes in 2017
- No Domestic Brands and Nbos/gbos on the Local Market
- Few International Competitors and No Private Label Present in 2017
- Category Data
- Table 48 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
- Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
- Table 50 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
- Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
- Table 52 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
- Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
- Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
- Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
- Table 56 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
- Table 57 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
- Table 58 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
- Table 59 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
- Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
- Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
- Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
- Headlines
- Prospects
- Consumer Shift From Spirits Towards Beer Continues
- Single Malt Scotch Whisky and Brandy Underperform in 2017
- Domestically-produced Rakija and Other Distilled Beverages Continue Growth in 2017
- Competitive Landscape
- Croatia's Badel 1862 Dd Leads Spirits in 2017 Despite Continued Loss of Share
- Diageo Plc Is the Second Largest Player in Spirits in 2017
- Internationals Overwhelmingly Dominate Spirits in 2017
- Category Data
- Table 63 Sales of Spirits by Category: Total Volume 2012-2017
- Table 64 Sales of Spirits by Category: Total Value 2012-2017
- Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
- Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
- Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
- Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
- Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
- Table 71 GBO Company Shares of Spirits: % Total Volume 2013-2017
- Table 72 NBO Company Shares of Spirits: % Total Volume 2013-2017
- Table 73 LBN Brand Shares of Spirits: % Total Volume 2014-2017
- Table 74 Forecast Sales of Spirits by Category: Total Volume 2017-2022
- Table 75 Forecast Sales of Spirits by Category: Total Value 2017-2022
- Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
- Headlines
- Prospects
- Significant Consumer Shift Towards Beer Leads To Stagnant Wine Consumption in 2017
- Continued Premiumisation of Wine Backfires on Domestic Market
- Sparkling Wine Keeps Advancing While Fortified Wine Declines
- Competitive Landscape
- Winery Tikves Ad Leads Wine in 2017
- Wine Is A Highly Fragmented Category With Several Prominent Leaders and Players
- Internationals Dominate Sparkling Wine and New World Wines
- Category Data
- Table 78 Sales of Wine by Category: Total Volume 2012-2017
- Table 79 Sales of Wine by Category: Total Value 2012-2017
- Table 80 Sales of Wine by Category: % Total Volume Growth 2012-2017
- Table 81 Sales of Wine by Category: % Total Value Growth 2012-2017
- Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
- Table 83 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
- Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
- Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
- Table 86 Forecast Sales of Wine by Category: Total Volume 2017-2022
- Table 87 Forecast Sales of Wine by Category: Total Value 2017-2022
- Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022