Alcoholic Drinks: Key Trends for 2017
Disruption is taking hold of the alcoholic drinks industry in more ways than one. From political volatility and fresh economic headwinds to radical packaging, distribution and positioning formats , the risks are as many as the opportunities within an alcoholic drinks realm in a state of flux.
Euromonitor International's Alcoholic Drinks: Key Trends for 2017 global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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