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Alcoholic Drinks in Greece

Alcoholic Drinks in Greece

After nearly a decade of declines in sales, alcoholic drinks posted a marginal increase in sales in 2017. This was to some degree down to tourism, but it also showed a slight recovery of the market, which has been hugely hindered by the recession. Wine and cider/perry were the best performers in 2017. Wine benefits from the strong wine-drinking culture in Greece, but also from a healthy living trend that is on the rise in the country as well as changes in entertainment patterns. Cider/perry attr...

Euromonitor International's Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ALCOHOLIC DRINKS IN GREECE
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Following Many Years of Decline, Alcoholic Drinks Sales Post An Increase in 2017
the Consumption of Alcoholic Drinks Is Negatively Influenced by the Ongoing Recession
Athenian Brewery SA and Olympic Brewery SA Lead Sales
Hypermarkets Regains Some Lost Share
Alcoholic Drinks Sales Will Increase in the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Non-alcoholic Beer Is Flourishing
Health and Wellness Is A Key Trend in Beer
Competitive Landscape
Athenian Brewery Leads Beer Sales in Greece
Olympic Brewery SA Enters Non-alcoholic Beer
Eza Protipos Hellenic Brewery SA Is One of the Fastest-growing Domestic Players
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2017
Category Data
Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Cider/perry Remains One of the Most Dynamic Categories in Alcoholic Drinks
Tourists Still Contribute To Cider/perry Sales Growth
Changes in Entertainment Habits and Health and Wellness Favour the Category
Competitive Landscape
Athenian Brewery Leads Sales
Olympic Brewery SA With Somersby and Magners Ranks Second
Category Data
Table 33 Sales of Cider/Perry: Total Volume 2012-2017
Table 34 Sales of Cider/Perry: Total Value 2012-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Headlines
Prospects
Tourism Contributes To Growth
Rtd Cocktails Fail To Establish A Consumer Base in Greece
Limited Variety Hinders Growth in Wine-based Rtds
Competitive Landscape
Diageo Hellas Leads Sales
Amvyx Gains Volume Share in 2017
Category Data
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Headlines
Prospects
Premiumisation Is the Key Trend in Spirits
Cocktailing Is Slowing Down Yet Still Driving Sales of Spirits
Domestic Spirits Benefit From the Recession Yet Unlicensed Products Dominate
Competitive Landscape
Diageo Hellas Leads Spirits Sales
Domestic Companies Have A Strong Presence in Spirits
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2017
Category Data
Table 59 Sales of Spirits by Category: Total Volume 2012-2017
Table 60 Sales of Spirits by Category: Total Value 2012-2017
Table 61 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 62 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 63 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 64 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 65 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 66 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 67 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 68 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 69 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 70 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 71 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 72 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 73 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 74 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 75 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 76 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 77 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 78 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 79 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Wine Consumption Increases Despite the Recession
Domestic Wine Flourishes, Whereas Imported Wine Only Accounts for A Fraction of Sales
Health and Wellness Is Favourable To Wine
Competitive Landscape
Greek Wine Cellars D Kourtakis Leads Sales
Brand Variety Is Growing, Resulting in An Ever More Fragmented Category
Category Data
Table 80 Sales of Wine by Category: Total Volume 2012-2017
Table 81 Sales of Wine by Category: Total Value 2012-2017
Table 82 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 83 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 86 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 87 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 88 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 89 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 90 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 91 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 92 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 93 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 94 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 95 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 96 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 97 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 98 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 99 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 100 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 101 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 102 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 103 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 104 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 105 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 106 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 107 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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