Alcoholic Drinks in Colombia
Following a sharp contraction in 2020, in 2021 alcoholic drinks in Colombia showed a return to growth in total volume sales that exceeded expectations. This impressive turnaround was underpinned by a rapid rebound in on-trade consumption as the rollout of COVID-19 vaccines and the gradual relaxation of public health measures that had been imposed to curb the spread of the virus enabled Colombians to begin regularly visiting bars/pubs, restaurants and other types of foodservice outlets once again...
Euromonitor International's Alcoholic Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Alcoholic Drinks in Colombia
- Euromonitor International
- July 2022
- List Of Contents And Tables
- ALCOHOLIC DRINKS IN COLOMBIA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Number of On-trade Establishments by Type 2015-2021
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- MARKET DATA
- Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
- Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
- Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
- Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources
- BEER IN COLOMBIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Beer shows improved performance at off- and on-trade levels
- Category leader Bavaria to the fore in terms of new product development
- Premium brands in smaller and cheaper pack sizes gain popularity
- PROSPECTS AND OPPORTUNITIES
- Robust growth in off- and on-trade beer consumption projected from 2022 onwards
- Use of social responsibility initiatives to differentiate new brands likely to increase
- Rising inflation expected to temper growth potential and shape consumer choices
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 4 Lager by Price Band 2021
- Table 17 Number of Breweries 2016-2021
- CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2016-2021
- Table 19 Sales of Beer by Category: Total Value 2016-2021
- Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
- Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 26 Sales of Beer by Craft vs Standard 2016-2021
- Table 27 GBO Company Shares of Beer: % Total Volume 2017-2021
- Table 28 NBO Company Shares of Beer: % Total Volume 2017-2021
- Table 29 LBN Brand Shares of Beer: % Total Volume 2018-2021
- Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
- Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
- WINE IN COLOMBIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Off-trade volume growth slows while on-trade demand rebounds rapidly
- Sales via discounters drop off due to reduced availability of Argentinian wines
- Raw material shortages and protests disrupt production cycles of local winemakers
- PROSPECTS AND OPPORTUNITIES
- Wine consumption set to remain buoyant over the forecast period
- E-commerce should continue to gain importance in off-trade distribution
- Interest in low alcohol and non-alcoholic wines expected to increase
- CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2016-2021
- Table 35 Sales of Wine by Category: Total Value 2016-2021
- Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 46 Sales of Wine by Origin 2019-2021
- Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021
- Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
- Table 62 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 63 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- SPIRITS IN COLOMBIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Recovery of spirits exceeds expectations
- Colombians show growing interest in imported spirits
- Industria Licorera de Caldas remains the outright leader in spirits
- PROSPECTS AND OPPORTUNITIES
- Imported spirits set to continue gaining ground
- Price hikes and increased health-consciousness likely to temper growth potential
- Interest in craft spirits expected to rise
- CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 5 Benchmark Brands 2021
- CATEGORY DATA
- Table 66 Sales of Spirits by Category: Total Volume 2016-2021
- Table 67 Sales of Spirits by Category: Total Value 2016-2021
- Table 68 Sales of Spirits by Category: % Total Volume Growth 2016-2021
- Table 69 Sales of Spirits by Category: % Total Value Growth 2016-2021
- Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
- Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
- Table 75 Sales of White Rum by Price Platform: % Total Volume 2016-2021
- Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
- Table 77 Sales of English Gin by Price Platform: % Total Volume 2016-2021
- Table 78 Sales of Vodka by Price Platform: % Total Volume 2016-2021
- Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
- Table 80 GBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 81 NBO Company Shares of Spirits: % Total Volume 2017-2021
- Table 82 LBN Brand Shares of Spirits: % Total Volume 2018-2021
- Table 83 Forecast Sales of Spirits by Category: Total Volume 2021-2026
- Table 84 Forecast Sales of Spirits by Category: Total Value 2021-2026
- Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
- Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
- CIDER/PERRY IN COLOMBIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Interest in cider/perry remains low as demand declines sharply
- Consumption still heavily concentrated in off-trade channels
- Sidra El Gaitero maintains its dominant position
- PROSPECTS AND OPPORTUNITIES
- Cider/perry set to remain a niche area
- Health and wellness trend may provide growth opportunities
- On-trade exposure to craft products could increase off-trade interest in cider/perry
- CATEGORY DATA
- Table 87 Sales of Cider/Perry: Total Volume 2016-2021
- Table 88 Sales of Cider/Perry: Total Value 2016-2021
- Table 89 Sales of Cider/Perry: % Total Volume Growth 2016-2021
- Table 90 Sales of Cider/Perry: % Total Value Growth 2016-2021
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
- Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
- Table 98 Forecast Sales of Cider/Perry: Total Volume 2021-2026
- Table 99 Forecast Sales of Cider/Perry: Total Value 2021-2026
- Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
- Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
- RTDS IN COLOMBIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Boom in demand for hard seltzers lifts performance of RTDs
- Tanqueray and Juniper launch new spirit-based products
- Off-trade distribution still concentrated in supermarkets and hypermarkets
- PROSPECTS AND OPPORTUNITIES
- RTDs set to benefit from rising demand for alcoholic drinks with a lower ABV content
- Competition from alternatives will temper demand for spirit- and wine-based RTDs
- Favourable tax rates likely to encourage launch of low alcohol products
- CATEGORY DATA
- Table 102 Sales of RTDs by Category: Total Volume 2016-2021
- Table 103 Sales of RTDs by Category: Total Value 2016-2021
- Table 104 Sales of RTDs by Category: % Total Volume Growth 2016-2021
- Table 105 Sales of RTDs by Category: % Total Value Growth 2016-2021
- Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
- Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 110 GBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 111 NBO Company Shares of RTDs: % Total Volume 2017-2021
- Table 112 LBN Brand Shares of RTDs: % Total Volume 2018-2021
- Table 113 Forecast Sales of RTDs by Category: Total Volume 2021-2026
- Table 114 Forecast Sales of RTDs by Category: Total Value 2021-2026
- Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
- Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026