If seasonal factors – such as the late Carnival season and the FIFA World Cup – benefited the market of alcoholic drinks in 2014, the opposite happened in 2015. The market registered a decline in total volume terms, driven by an unfavourable economic situation, reduced available income for the majority of Brazilian consumers and an early Carnival season. Consumers are not only migrating to cheaper brands, in many categories, but also reducing their purchasing frequency for many product types, in...
Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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