Alcoholic Drinks in the US

Alcoholic Drinks in the US

Recovery from the effects of COVID-19 was the dominant story of late 2021 and early 2022 for the alcoholic drinks industry. Overall, alcoholic drinks performed strongly during the pandemic in 2020, but channel shifting meant that despite the surge in retail sales, the on-trade suffered, as well as the craft segment. The lifting of restrictions and the decline in consumer concerns about the virus in 2021 meant that channels had rebalanced to a great extent by the end of the year, although there r...

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Alcoholic Drinks in the US
Euromonitor International
July 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN THE US
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
No/low alcohol beer surges in popularity as health awareness rises
Craft on the road to recovery
The importance of promotion
PROSPECTS AND OPPORTUNITIES
Capitalising on mindful drinking
Premiumisation of beer
Variety is the spice of life for consumers
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade sales experience strong rebound after 2020 decline
Premiumisation fuels increase in value sales
E-commerce sales contribute to wine’s success throughout the pandemic
PROSPECTS AND OPPORTUNITIES
Consumer interest in no/low alcohol options may slow category growth
Sustainability and transparency to become increasingly important
Potential wine shortages could impact supply in 2022 and beyond
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 62 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 63 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spirits has a solid year even amidst pandemic disruptions
Premiumisation continues in an inflationary environment
Whiskies leads the way
PROSPECTS AND OPPORTUNITIES
Non-alcoholic spirits remains small but starts to gain a foothold
The tequila revolution continues, but weaknesses are starting to appear
Single malts return post-tariff to a changed landscape for whiskies
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 66 Sales of Spirits by Category: Total Volume 2016-2021
Table 67 Sales of Spirits by Category: Total Value 2016-2021
Table 68 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 69 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 75 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 77 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 78 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 80 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 81 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 82 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 83 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 84 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mindful drinking aids recovery of cider/perry
Reopening of on-trade points of sale
E-commerce sales to increase
PROSPECTS AND OPPORTUNITIES
Craft pushing cider forward
Non-alcoholic cider
Exploring marketing outlets
CATEGORY DATA
Table 87 Sales of Cider/Perry: Total Volume 2016-2021
Table 88 Sales of Cider/Perry: Total Value 2016-2021
Table 89 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 90 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 98 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 99 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
The hard seltzers boom rolls on, despite reports of its premature demise
Tax battles over spirit-based RTDs could reshape the category
Wine-based RTDs wakes up
PROSPECTS AND OPPORTUNITIES
Hard seltzers to settle down to more stable, mature growth rates
RTDs may face new challenges in an endemic world
Hard alternatives grow, but will never reach hard seltzer-like levels
CATEGORY DATA
Table 102 Sales of RTDs by Category: Total Volume 2016-2021
Table 103 Sales of RTDs by Category: Total Value 2016-2021
Table 104 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 105 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 110 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 111 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 112 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 113 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 114 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026

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