Given that the economic crisis hampered its ability to invest in expansion and new product development during the review period, the short-term strategy of Albus is to focus on maintaining the competitive positions of its established home care brands, most notably Bohor. However, lacking any significant investment, the company may be forced to compete primarily by undercutting rivals on prices. Its long-term strategy is to increase its presence in region home care markets where it had been an im...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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