Albert Heijn BV in Packaged Food (Netherlands)
Towards the end of the review period, Albert Heijn began to make significant changes to its private label product range by introducing new and innovative products and formats. For example, the company changed its former Puur & Eerlijk product line into AH Biologisch. AH Biologisch was introduced in 2015 with new packaging after which many new products were added to the retailer’s organic private label assortment. It is expected that Albert Heijn will continue to improve its private label...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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