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Albert Heijn BV in Packaged Food (Netherlands)

Albert Heijn BV in Packaged Food (Netherlands)

Towards the end of the review period, Albert Heijn began to make significant changes to its private label product range by introducing new and innovative products and formats. For example, the company changed its former Puur & Eerlijk product line into AH Biologisch. AH Biologisch was introduced in 2015 with new packaging after which many new products were added to the retailer’s organic private label assortment. It is expected that Albert Heijn will continue to improve its private label...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
November 2016
Strategic Direction
Key Facts
Summary 1 Albert Heijn BV: Key Facts
Internet Strategy
Private Label
Summary 2 Albert Heijn BV: Private Label Portfolio
Competitive Positioning
Summary 3 Albert Heijn BV: Competitive Position 2016

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