Air New Zealand Ltd in Travel and Tourism (New Zealand)
Air New Zealand Ltd will continue to partner with Tourism New Zealand by promoting New Zealand as Middle Earth, utilising the popularity of the Hobbit film trilogy to stoke demand from inbound tourism markets. In addition, the company is likely to focus on North American and Chinese routes in order to boost inbound demand, whilst concentrating its regional efforts on domestic routes that are the most commercially viable.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Online Travel Sales to Country Residents, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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