Air Treatment Products in Turkey

Air Treatment Products in Turkey

All types of durable goods, including consumer appliances, recorded a drastic downturn in retail volume sales in Turkey in 2018 and 2019 following economic crisis in the country and the removal of temporary tax exemptions. Air treatment products was directly affected by this development due to the dramatic shrinkage of retail volume sales of air conditioners in 2018 and 2019. It is expected that economy recovery in Turkey will be positive in 2021. Accordingly, retail volume sales of air conditio...

Euromonitor International's Air Treatment Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Air Treatment Products in Turkey
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Replacement Sales of Air Conditioners Previously Postponed Are Expected To Underlie the Return To Positive Retail Volume Growth of Air Treatment Products
Sales Remain Low for Air Treatment Product Categories That Are Considered Luxury
Greater Volume Sales of Air Conditioners Through Discounters Expected To Achieve Growth Above the Average for Cooling
Competitive Landscape
Arçelik As Leads Air Treatment Products Due To Holding the Top Position in Split Air Conditioners
Domestic Fakir's Wide Product Range Supports Its Position Among the Top-tier Brands
Daikin Launches New Series of Split Air Conditioners
Chart 1 Daikin Shira Eco FTXP35M Split Air Conditioner
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 2 Sales of Air Treatment Products by Category: Value 2014-2019
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 8 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Executive Summary
Economic Downturn Causes Ongoing Decline in Retail Volume Sales of Consumer Appliances
Value Growth in 2019 Continues To Be Determined by Sharply Rising Average Unit Prices
Arçelik As Remains the Leading Player
Discounters and Internet Retailing Continue To Gain Ground
Revival in Retail Volume Sales of Consumer Appliances Is Expected Over the Forecast Period
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 18 Sales of Consumer Appliances by Category: Value 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 25 Sales of Small Appliances by Category: Volume 2014-2019
Table 26 Sales of Small Appliances by Category: Value 2014-2019
Table 27 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 28 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 30 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 31 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 32 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 33 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 34 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook