In 2016, South Korea experienced one of its hottest summers in decades. The unprecedented hot weather directly affected sales of cooling appliances as more consumers turned to air conditioners and air coolers as well as cooling fans. Air conditioners recorded volume growth of 7%, up from 1% the previous year. Sales had been low during the previous two years due to a weak economy and consumers subsequently reining in their spending.
Euromonitor International's Air Treatment Products in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Air Treatment Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.