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Air Treatment Products in Germany

Air Treatment Products in Germany

In line with the ongoing health and wellness trend in Germany, many consumers have also become more concerned about creating and maintaining a healthy living environment in their homes. Growing demand for products to regulate the temperature and improve air quality therefore contributed to the ongoing volume growth of air treatment products. The summers either seem to be getting hotter or the temperature is increasingly fluctuating, while pollution and pollen levels are also rising on a yearly b...

Euromonitor International's Air Treatment Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Treatment Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


AIR TREATMENT PRODUCTS IN GERMANY
Euromonitor International
December 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales Supported by the Increasing Importance Attached To Wellbeing
Health Conditions and An Increase in the Birth Rate Boost Demand for Air Purifiers
Increased Recent Demand for Cooling Products Limits Future Growth Potential
Competitive Landscape
De'longhi Benefits From Strong Product Design and Communications Tailored To German Consumers
There Remain Several Paths To Success in Air Treatment Products
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 2 Sales of Air Treatment Products by Category: Value 2012-2017
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 8 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 9 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Executive Summary
Growth Driven by Innovative Products
Challenges and Opportunities in A Mature Environment
Competitive Landscape Differs in Major and Small Appliances
Intensifying Competition Between Retailers
Predicted Future Declines Could Be Overcome With the Right Product Strategy
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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