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Air Care in Turkey

Air Care in Turkey

Air care recorded positive volume growth in 2017, as many commodity groups, including air care, that consumers do regard as a necessity benefited significantly from the economic ease created by the government’s loose fiscal policy. However, as things went upside down in the economy following the Turkish lira’s dramatic depreciation in August 2018, consumers sharply cut their spending on products they perceive as nice to have, rather than must have. Air care was significantly affected by the down...

Euromonitor International's Air Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


AIR CARE IN TURKEY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Fierce Price Competition Will Cause A Downward Trend in Value Sales at Constant 2018 Prices
Volume Sales Expected To Rebound But Not Sufficiently To Significantly Improve Value Sales
Increasing Health Concerns About Air Care Will Continue To Hinder Volume Sales Over the Forecast Period
Competitive Landscape
International Brands Maintain Their Domination in Air Care
Private Label Gains Value Share in Tandem With Expansion of Discounter Chains
Popularity of Private Label Expected To Become Increasingly Popular But Not Sufficiently To Significantly Thwart Power of International Players
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Records Double-digit Value Growth, Mainly Due To the Sharp Hike in Prices
Constant Value Sales Remain Healthy Despite Stagnation in Consumer Purchasing Power
International Companies Lead Home Care
Companies Continue To Increase Their Focus on Emerging Categories in Their New Product Development Activities
Home Care Is Set To Register Positive Volume and Value Growth Over the Forecast Period
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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