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Air Care in Pakistan

Air Care in Pakistan

Historically, consumption of air care products in Pakistan was concentrated in higher-income urban households. However, in recent years demand for such products has increased steadily among middle- and even lower-income households, especially in bigger cities. This trend has been supported by growing awareness of their benefits and the wider distribution of local and imported brands via modern grocery retailers channels, as well as by rising disposable incomes and improvements in general living...

Euromonitor International's Air Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
February 2018
Appeal of Air Care Products Continues To Expand Beyond Higher-income Households
Spray/aerosol Air Fresheners Set To Remain the Largest Air Care Category
Car Air Fresheners Expected To Gain Popularity Among Younger Drivers
Competitive Landscape
King Chemical Corp Maintains Its Lead in 2017
Air Wick Remains the Highest-ranked International Brand in Air Care
Smaller Players Retain A Substantial Value Share in 2017
Category Data
Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Forecast Sales of Air Care by Category: Value 2017-2022
Table 4 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base
Home Care Manufacturers Employ Strategies To Generate Trial Purchases
Multinationals Remain on Top in A Concentrated Competitive Environment
Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands
Independent Small Grocers Will Remain the Leading Distribution Channel
Market Indicators
Table 5 Households 2012-2017
Market Data
Table 6 Sales of Home Care by Category: Value 2012-2017
Table 7 Sales of Home Care by Category: % Value Growth 2012-2017
Table 8 Distribution of Home Care by Format: % Value 2012-2017
Table 9 Distribution of Home Care by Format and Category: % Value 2017
Table 10 Forecast Sales of Home Care by Category: Value 2017-2022
Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Summary 1 Research Sources

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