Market Research Logo

Air Care in Morocco

Air Care in Morocco

As large cities in the country are becoming more crowded and polluted, many consumers are using air care products in order to refresh their homes and make them smell better. Many Moroccans use air care products specifically in toilets and bathrooms. Spray/aerosol will remain the most popular type of air care product in the country, because such products are widely distributed through various channels and are also affordable. Many consumers, especially from lower income classes, are still unfamil...

Euromonitor International's Air Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


AIR CARE IN MOROCCO
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Air Care Is Expected To Record Strong Growth Over the Forecast Period
Modern Retailers Are Gaining Value Share Against Small Independent Grocers
Air Care Is Still Far From Saturation
Competitive Landscape
Distribution & Marketing Morocco SA Maintains Its Leading Position in Air Care
International Brands Still Dominate Sales
Private Label Products Are Gaining in Air Care in Morocco
Category Data
Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Continues To See Positive Growth in Morocco
Specialised Products Continued To Be Very Popular in Morocco
Supermarkets and Hypermarkets Are Still the Leading Distribution Channel in Home Care in Morocco
International Companies Are Still Outperforming Local Players in 2017
Home Care Is Expected To See Growth Over the Forecast Period
Market Indicators
Table 9 Households 2012-2017
Market Data
Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report