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Air Care in Italy

Air Care in Italy

Air care value and volume sales continued to decline in 2017 due to the mixed performances of various products. On the one hand, candle, gel and other air care formats all posted good value growth in 2017. On the other hand, car, electric and spray/aerosol air fresheners sales declined. The net result was an overall decline due to the popularity of the spray format in the market.

Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


AIR CARE IN ITALY
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Air Care Sales Decline Further, Despite Good Performance of Some Areas
Scented Candles Driving Candle Air Freshener Sales
Communication Crucial for Good Results in Air Care
Competitive Landscape
Johnson Wax Leads Sales Due To Success of Glade Candles
Private Label Ranges Performing Well and Meeting Consumer Needs
Domestic Players Perform Well, Although Multinationals Continue To Lead Sales
Category Data
Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Italian Economy and Home Care Market Recover in 2017
Amazon Introduces New Dash Buttons for Home Care Brands
Focus on Premium Offerings Boosts Private Label Sales
Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality
Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial
Market Indicators
Table 9 Households 2012-2017
Market Data
Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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