Air Care in India

Air Care in India

Consumers traditionally associate a pleasant-smelling home with cleanliness which is one of the key drivers of air care sales, with lemon, lavender, jasmine and vanilla being the most popular fragrances. As incomes rise and consumer tastes become more sophisticated however, there is growing demand for products with additional claims. For example, brands such as Ambi-Pur have been promoting the ability of their products to remove and mask bad odours, in addition to adding a pleasant fragrance. Me...

Euromonitor International's Air Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Air Care in India
Euromonitor International
May 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Air care becoming more sophisticated
Busy roads and high pollution levels drive demand for car air fresheners
Bathroom air fresheners a common feature of homes in India
COMPETITIVE LANDSCAPE
Godrej rises to the top with innovative range of air care
Dabur loses lead but continues to invest in new product development
Private label looks to gain a foothold in air care
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2014-2019
Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 4 NBO Company Shares of Air Care: % Value 2015-2019
Table 5 LBN Brand Shares of Air Care: % Value 2016-2019
Table 6 Forecast Sales of Air Care by Category: Value 2019-2024
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care on the rise as hygiene awareness grows
Players target both ends of the price spectrum as they look to add value and increase penetration
Home care remains a consolidated category with strong investment from the leading players
Traditional grocery retailers dominate but the landscape is gradually changing as consumers go in search of convenience
Increased hygiene awareness key to the development of home care
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook