- AIR CARE IN THE CZECH REPUBLIC
- Euromonitor International
- February 2018
- LIST OF CONTENTS AND TABLES
- Modern and Eco-friendlier Products Gain Popularity Among Czech Consumers
- Potential Threats
- Marketing Activity
- Competitive Landscape
- Product Innovation Strengthens Slightly
- Brand Marketing To Play An Increasingly Important Role
- Multinationals Dominate Air Care
- Category Data
- Table 1 Sales of Air Care by Category: Value 2012-2017
- Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
- Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
- Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
- Table 5 NBO Company Shares of Air Care: % Value 2013-2017
- Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
- Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
- Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
- Executive Summary
- Home Care Benefits From Rising Premiumisation and Convenience
- the Existence of Dual Product Quality in Europe Gains Attention
- Innovative Brand Marketing Punches Through in 2017
- Product Innovation Creates Interest and Boosts Home Care Sales
- Home Care To Achieve Positive Growth
- Market Indicators
- Table 9 Households 2012-2017
- Market Data
- Table 10 Sales of Home Care by Category: Value 2012-2017
- Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 12 NBO Company Shares of Home Care: % Value 2013-2017
- Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
- Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
- Table 15 Distribution of Home Care by Format: % Value 2012-2017
- Table 16 Distribution of Home Care by Format and Category: % Value 2017
- Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Summary 1 Research Sources
Air Care in the Czech Republic
Electric and candle air fresheners drove sales in 2017. Both types benefited from rising demand for premium air care products, although more expensive products were predominantly purchased during price promotions in 2017. Candle air fresheners are considered to be eco-friendlier compared to other air care types, such as spray/aerosol air fresheners which is witnessing declining volume sales. Demand for premium-quality brands and eco-friendly product variants will increase over the forecast perio...
Euromonitor International's Air Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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