Air Care in Croatia

Air Care in Croatia

Air care experienced fluctuating demand towards the end of the review period with improving volume sales in 2018 followed by decline in 2019. For many Croatians, air care remains non-essential, particularly due to the high unit prices of many of the formats, which helped to maintain positive value sales. However, with increasing disposable incomes in Croatia, consumers are beginning to appreciate that a pleasant fragrance in the home can add a certain ambience and they are therefore searching fo...

Euromonitor International's Air Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Air Care in Croatia
Euromonitor International
February 2020
Despite declining demand in 2019, air care is set to experience recovery
Spray/aerosol remains the most popular format due to more accessible price and versatility
Rising disposable incomes and changing attitudes will support further demand despite rising unit prices
Multinationals continue to dominate air care, offering new scents to add value
Air Wick Pure marketed for its innovative vapour format
Lack of premium brands in candle air fresheners
Table 1 Sales of Air Care by Category: Value 2014-2019
Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Air Care: % Value 2015-2019
Table 4 LBN Brand Shares of Air Care: % Value 2016-2019
Table 5 Forecast Sales of Air Care by Category: Value 2019-2024
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
Overall undynamic demand although niche areas of home care that offer higher specific value continue to gain consumers’ attention
Sustainability and concentrated formats continue to emerge as relevant trends
Despite strong presence of multinationals in home care, local player Saponia retains overall leadership
Modern grocery retailers remains dominant distribution channel, offering greater convenience to most consumers
Improved performance for home care over the forecast period with further development of innovative formats supporting stronger value growth
Table 7 Households 2014-2019
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16

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