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Air Care in Belgium

Air Care in Belgium

Air care continued its downward value sales trend in 2017. The main factor behind the decline of air care was the lack of advertising and promotion, with a number of consumers losing interest in air care products. Other products in home care are also focusing on scent, such as toilet care manufacturers developing scent diffusion power into their toilet care products. As a result, a real shift from liquid and gel air fresheners to toilet care products with high-quality fragrances is taking place.

Euromonitor International's Air Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


AIR CARE IN BELGIUM
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Substitute Home Care Products Threat To Air Care
Retail Channel Development Works Against Air Care
Reverting To More Natural and Less Sophisticated Air Fresheners
Competitive Landscape
Leadership in the Hands of A Few
Innovations Centred on Odour Removal
Electric Air Fresheners Underperform
Category Data
Table 1 Sales of Air Care by Category: Value 2012-2017
Table 2 Sales of Air Care by Category: % Value Growth 2012-2017
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
Table 4 Sales of Air Care by Fragrance: Value Ranking 2012-2017
Table 5 NBO Company Shares of Air Care: % Value 2013-2017
Table 6 LBN Brand Shares of Air Care: % Value 2014-2017
Table 7 Forecast Sales of Air Care by Category: Value 2017-2022
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Executive Summary
Value Sales Decline Due To Maturity of Many Products
Rapid Daily Cleaning Most Prominent on Consumer Wishlist
Procter & Gamble Maintains Top Spot Despite Declining Share
No Major New Product Breakthrough But Instead More Premium Formats
Value Sales Set To Keep Shrinking Over the Forecast Period
Market Indicators
Table 9 Households 2012-2017
Market Data
Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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