Air Care in the US

Air Care in the US

Air care saw strong growth in both volume and current value terms in 2020. As US consumers spent more time at home due to COVID-19, they looked to create a comfortable atmosphere, which became very important as they sought to destress during the pandemic. Moreover, concerns about creating and maintaining a hygienic home environment during the COVID-19 pandemic supported demand for spray/aerosol air fresheners. The strongest current value growth rates were seen by candle air fresheners and spray/...

Euromonitor International's Air Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Air Care in the US
Euromonitor International
February 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and an interest in wellness drive demand for air care
Yankee Candle and Bath & Body Works remain consumers’ favourites
Growth in spray/aerosol air fresheners driven by disinfectant products
RECOVERY AND OPPORTUNITIES
Air care expected to see strong growth as health and wellness is prioritised further
Natural properties will define innovation in the category
Competition from alternative air care products expected to increase
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2015-2020
Table 2 Sales of Air Care by Category: % Value Growth 2015-2020
Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2020
Table 4 NBO Company Shares of Air Care: % Value 2016-2020
Table 5 LBN Brand Shares of Air Care: % Value 2017-2020
Table 6 Forecast Sales of Air Care by Category: Value 2020-2025
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 8 Households 2015-2020
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2015-2020
Table 10 Sales of Home Care by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home Care: % Value 2016-2020
Table 12 LBN Brand Shares of Home Care: % Value 2017-2020
Table 13 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 14 Distribution of Home Care by Format: % Value 2015-2020
Table 15 Distribution of Home Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Home Care by Category: Value 2020-2025
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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