Africa Internet Group in Retailing (Kenya)
Africa Internet Group, with its Jumia Kenya internet retailing website, is positioning itself to be a launch pad for international brands entering Kenya through strategic partnerships as well as growing its operations countrywide with the aim of Jumia’s becoming the leading internet retailing channel brand in Kenya. To do this, it is engaging in consumer education and active marketing online.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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