Affinity Petcare is set to continue capitalising on the shift towards premium dry dog and cat food. The company follows a strategy of hyper-segmentation in both dry dog food and dry cat food, offering a wide range of products according to pets’ breed, weight, age and even specific health issues. The company is set to continue widening the range of products it offers under its brand Affinity Ultima in order to cater to the needs of smaller dog breeds. This direction is being pursued as the number...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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