Adult Incontinence: Demand Factors and Growth Strategies
The fastest growing retail disposable hygiene category globally, adult incontinence, demonstrates a degree of resilience to current economic headwinds, while habit formation helps to carry the category momentum forward. The report analyses current state of adult incontinence globally, with a closer look at the largest as well as fastest growing markets. The report further reveals the demand factors and key trends, including product segmentation, which continue to support the category dynamic.
Euromonitor International's Adult Incontinence: Demand Factors and Growth Strategies global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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