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Adult Incontinence: Demand Factors and Growth Strategies

Adult Incontinence: Demand Factors and Growth Strategies

The fastest growing retail disposable hygiene category globally, adult incontinence, demonstrates a degree of resilience to current economic headwinds, while habit formation helps to carry the category momentum forward. The report analyses current state of adult incontinence globally, with a closer look at the largest as well as fastest growing markets. The report further reveals the demand factors and key trends, including product segmentation, which continue to support the category dynamic.

Euromonitor International's Adult Incontinence: Demand Factors and Growth Strategies global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Adult Incontinence: Demand Factors and Growth Strategies
Euromonitor International
August 2016
Global Growth Continues
Look at Demand Drivers
Challenging Established Players
Selecting the Right Distribution

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