Aditec Cakrawiyasa PT in Consumer Appliances (Indonesia)
When the economic recession began in 1997, Aditec Cakrawiyasa PT decided to focus on appliances with more affordable prices. The strategy succeeded in bringing the company back into competition within consumer appliances, in particular freestanding hobs. The Quantum brand was awarded Top Brand from a marketing magazine in Indonesia for five consecutive years. The brand was widely known for its affordable price and high quality, and saw an increase in share in 2014. In order to maintain its...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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