Adexi A/S in Consumer Appliances (Denmark)
Adexi is one of the largest importers and distributors of consumer appliances in Denmark. Its product portfolio consists of a mixture of its own brands and licensed brands positioned to address all price segments. This is the company’s strength, as it can appeal to the broadest possible consumer spectrum and has the ability to supply many new product launches each year. Adexi is accordingly unlikely to diverge from this strategic positioning in its direction over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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