AccorHotels Group in Travel (World)
AccorHotels is the fourth-largest hotel player globally, with a leading portfolio in Europe. The company has been on a buying spree in recent years, with the acquisition of players such as FRHI, Onefinestay, John Paul, and Rixos. Its priorities are to increase its luxury portfolio, as well as diversifying beyond hotel sales in booking, concierge services and other hospitality offerings. The challenge will be to integrate all new acquisitions into the existing organisation.
Euromonitor International’s AccorHotels Group in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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