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Able C&C Co Ltd in Beauty and Personal Care (South Korea)

Able C&C Co Ltd in Beauty and Personal Care (South Korea)

The company’s Missha brand started out as the nation’s first road-shop brand, introducing value-for-money products to consumers. However, as other competitors such as Innisfree, Nature Republic and The Face Shop are outperforming Missha in terms of value growth, Able C&C is seeking a different strategy in order to survive in the market. One of its main strategies is positioning the brand as being between premium and mass. While other road-shop brands are positioned as mass, Missha is launching h...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
May 2017
Strategic Direction
Key Facts
Summary 1 Able C&C Co Ltd: Key Facts
Summary 2 Able C&C Co Ltd: Operational Indicators
Company Background
Chart 1 Able C&C Co Ltd: Missha in Seoul
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Able C&C Co Ltd: Competitive Position 2016

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