Able C&C Co Ltd in Beauty and Personal Care (South Korea)
The company’s Missha brand started out as the nation’s first road-shop brand, introducing value-for-money products to consumers. However, as other competitors such as Innisfree, Nature Republic and The Face Shop are outperforming Missha in terms of value growth, Able C&C is seeking a different strategy in order to survive in the market. One of its main strategies is positioning the brand as being between premium and mass. While other road-shop brands are positioned as mass, Missha is launching h...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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